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This study investigates the impact of beauty influencer trust on brand credibility, advertising credibility, corporate credibility, and purchase intention for local skincare products in Indonesia, utilizing a sample of 243 respondents. The findings indicate that beauty influencer trust positively influences brand and advertising credibility, while corporate credibility is affected but not significantly. Additionally, corporate credibility is shown to significantly affect purchase intention for these product

Author

smmpro65

Language

EN