About this document
Emotional Branding Strategies for Loyalty by Wilton Rafael de Andrade Júnior is a document available to read on EtoBox.
The study explores the evolution of emotional branding in the digital age, particularly post-pandemic, emphasizing its role in fostering consumer loyalty through empathy, authenticity, and social responsibility. It synthesizes findings from 50 peer-reviewed studies, highlighting strategies such as storytelling, influencer marketing, and AI-driven personalization that enhance emotional connections between consumers and brands. The research identifies challenges like emotional fatigue and authenticity dilemma
- Author
- Wilton Rafael de Andrade Júnior
- Language
- EN