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Evolving Audience Centers of Excellence by Bhawana Bhargava is a document available to read on EtoBox.

What is Evolving Audience Centers of Excellence about?

The document discusses the evolution of Audience Centers of Excellence (COEs) in response to changing data management needs, particularly with the rise of Customer Data Platforms (CDPs). It outlines the critical roles COEs play in managing data, governance, and activation strategies, emphasizing the need for organizations to adapt their COE models and objectives to maximize the potential of CDPs. The document also provides a step-by-step approach for evolving the Audience COE, including assembling the right

Author

Bhawana Bhargava

Language

EN