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What is Unlocking BOP Market Potential about?

This document discusses the bottom of the pyramid (BOP) concept, which refers to the billions of people living on less than $2 per day. It outlines that BOP markets represent both opportunities and challenges for companies. While the aggregate buying power of the BOP is large at an estimated $5 trillion, companies must address low incomes through affordable products, innovative distribution models, and alternative payment methods. Both large multinational corporations and small local companies could profit

Author

Funda Yildirim

Language

EN