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- The Handicrafts and Handlooms Export Corporation of India saw a major decline in revenue and exports over two years, with revenue falling 34% and exports falling 56%. - The new general manager, Arun, discovered that many overseas buyers had stopped purchasing from HHEC due to quality issues, lack of innovation, poor customer relations, and an inability to resolve problems. - Employees noted specific buyers that had left HHEC or significantly reduced purchases due to delays, higher prices, lack of unique

Author

Ishita Rai

Language

EN