Can I read Profit Over Privacy : How Surveillance Advertising Conquered the Internet on EtoBox?

Profit Over Privacy : How Surveillance Advertising Conquered the Internet by Matthew Crain is a nonfiction available to read on EtoBox.

What is Profit Over Privacy : How Surveillance Advertising Conquered the Internet about?

A deep dive into the political roots of advertising on the internet. The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising. The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press a

Who reads Profit Over Privacy : How Surveillance Advertising Conquered the Internet?

Author

Matthew Crain

Publisher

University of Minnesota Press; Univ Of Minnesota Press

Published

2021

Language

EN

ISBN

9781517905040

Category

nonfiction

Subjects

Computer Science, Business, History