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What is Branding in Sports Marketing Lesson about?

This document provides information on a lesson plan about branding in sports and entertainment marketing. The lesson will help students understand how branding is created and impacts perception. Students will investigate branding through projects focused on developing branding for a sports team or music band. They will examine real examples and consider how branding is used in stadiums and venues through music, logos, and merchandise to influence fans. The lesson incorporates group work, videos, and a final

Author

api-271177118

Language

EN