About this document
Meis 2017 by tuandatnguyen850 is a document available to read on EtoBox.
This research article proposes a theoretical model explaining how signage influences behavior through a two-stage process: comprehension and decision. The studies conducted support the idea that clarity of purpose affects the perceived effectiveness of unfamiliar signs, while familiar signs do not rely on clarity for effectiveness. The findings aim to enhance the design of effective signage by understanding the psychological mechanisms behind sign-to-behavior processes.
- Author
- tuandatnguyen850
- Language
- EN