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What is Functions of Marketing about?

The document outlines the functions of marketing, which link producers to consumers and ensure the effective distribution of goods. Key functions include exchange (buying and selling), physical supply (transportation and storage), and facilitating functions (financing, risk bearing, market information, standardization, grading, branding, and packaging). Each function plays a crucial role in making products available to consumers while creating utility in terms of place, time, and possession.

Author

dishaharsha2006

Language

EN