Can I read Grassroots Marketing : Getting Noticed in a Noisy World on EtoBox?

Grassroots Marketing : Getting Noticed in a Noisy World by Horowitz, Shel, 1956-; Horowitz, Shel, 1956- Marketing without megabucks is a business book available to read on EtoBox.

What is Grassroots Marketing : Getting Noticed in a Noisy World about?

<br> The best product or service in the world will never be successful unless its provider knows how to attract enthusiastic customers.<br> <i>Chelsea Green</i> has published numerous books that promote self-sufficiency through independent work. Eliot Coleman inspired a nation of market gardeners with his <i>New Organic Grower</i>. Then Lynn Byczynski refined the model of horticultural entrepreneur in <i>The Flower Farmer</i>, and Michael Phillips followed suit in <i>The Apple Grower</i>. Gene Logsdon's <i>The Contrary Farmer</i> provides the tools to make cottage farming economically viable, while in <i>The Bread Builders</i>, Daniel Wing and Alan Scott lay the foundation for revival of the village baking tradition.<br> We expect that Shel Horowitz's <i>Grassroots Marketing: Getting Noticed in a Noisy World</i> will be welcomed by the organic farmers, solar-energy installers, telecommuters, environmental activists, community gardeners, and straw-bale-house builders of the world. Although he doesn't presume that all of his readers will have embraced the principles of sustainable living, Horowitz's approaches are especially well-matched to the bootstrap businesses and organizations

Who reads Grassroots Marketing : Getting Noticed in a Noisy World?

Author

Horowitz, Shel, 1956-; Horowitz, Shel, 1956- Marketing without megabucks

Publisher

Chelsea Green Publishing Company

Published

2000

Language

EN

ISBN

9781890132682

Category

business

Subjects

Management, Business, Marketing

Rating

4.5 / 5 (14 ratings)

Updated

2026-03-14