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Understanding Customer Needs in Chemical Design by Zulfansyah Muchtar is a document available to read on EtoBox.
What is Understanding Customer Needs in Chemical Design about?
The document discusses the process of identifying customer needs in chemical product design. It explains that customer needs identification begins with interviews of both product buyers and users to understand their requirements and specifications. Specifically, it outlines steps for interviewing customers including conducting face-to-face interviews with 15 potential customers, using focus groups or test panels as alternatives. The interviews aim to understand existing product usage and opportunities for i
- Author
- Zulfansyah Muchtar
- Language
- EN