About this document
Ijnrd 2506098 by abhay78731 is a document available to read on EtoBox.
This research paper examines consumer trust in e-commerce among Indian online shoppers, highlighting the factors that influence their trust and how it affects their satisfaction and loyalty. A survey of 100 respondents revealed that while convenience and variety attract consumers, concerns about security and product inspection hinder trust. The study recommends enhancing transparency, data security, and customer feedback to build trust in the digital market.
- Author
- abhay78731
- Language
- EN