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This study analyzes 67 anti-smoking websites to assess their use of intervention strategies based on four health behavior change theories: the health belief model, social cognitive theory, theory of reasoned action/planned behavior, and the transtheoretical model. Findings indicate that the health belief model is the most utilized, while social cognitive theory is the least, with cessation-focused websites employing these theories more than prevention-focused ones. The study suggests that website designers

Author

林郁翔

Language

EN