Can I read Customer Behavior in Branded Shoes on EtoBox?
Customer Behavior in Branded Shoes by himanshu is a document available to read on EtoBox.
What is Customer Behavior in Branded Shoes about?
The document presents a research project on customer behavior towards branded shoes in Delhi-NCR. The objectives are to understand customer tastes and preferences for branded shoes, determine factors influencing shoe purchases, and identify brand positioning. The methodology includes a literature review, primary research through questionnaires of 167 randomly selected customers who recently bought shoes, and data analysis using factor analysis and perceptual mapping.
- Author
- himanshu
- Language
- EN