About this document
Cost-Effective Neuromarketing Framework by Monique Alves is a document available to read on EtoBox.
The document discusses neuromarketing techniques for proposing a cost effective framework for decision making. Neuromarketing uses brain research to understand consumer behavior and decision making. Existing approaches do not provide an integrated framework. The study aims to propose a cost efficient framework that handles performance while maintaining low costs, important for advertisers.
- Author
- Monique Alves
- Language
- EN