Opening book details…
Can I read Retail Marketing Management on EtoBox?
Retail Marketing Management by David Gilbert is a nonfiction available to read on EtoBox.
What is Retail Marketing Management about?
For undergraduate and postgraduate courses in Retail Marketing and Marketing Management, and HND Retail Marketing. The second edition of this highly successful text offers a unique approach that combines retail marketing theory with the newer retail concepts and international examples. Building on the first edition this text starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. This text takes an integrated approach to explaining the process of internationalisation, and the inclusion of plenty of international examples reinforces this approach. This book is seen as one of the few that fully integrates retailing and marketing.
Who reads Retail Marketing Management?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- David Gilbert
- Publisher
- Financial Times/ Prentice Hall
- Published
- 2004
- Language
- EN
- ISBN
- 9788177588255
- Category
- nonfiction
- Subjects
- Science, Management, Business
Other editions & translations
More by David Gilbert
Browse all works by David Gilbert
Similar books
- Retail Marketing — McGoldrick, Peter J. (1990)
- Retail Management — Bajaj, Chetan, Arya, Rajnish, Srivastava, Nidhi Varma (2010)
- Retail Marketing — Ennis, Sean, author (2016)
- Strategic Retail Management : Text and International Cases — Joachim Zentes, Dirk Morschett & Hanna Schramm-Klein (2017)
- Marketing Management (Marketing Management) — Kotler, Philip J.; Keller, Kevin Lane (2006)
- Retail Marketing — Dennis Adcock Malcolm Sullivan (2002)
