About this document
Understanding Public Relations Management by Ayebazibwe Judith is a document available to read on EtoBox.
The document discusses the organizational context of public relations. It provides definitions of public relations from various scholars as the strategic management of communication between an organization and its key stakeholders. Public relations aims to establish mutual understanding and maintain good relations. It further discusses the various roles of public relations in organizations, including communication management, issues management, crisis management, relationship management, and helping to mana
- Author
- Ayebazibwe Judith
- Language
- EN