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Marketing Concepts and Customer Value by nadiaabdulaziz01 is a document available to read on EtoBox.
What is Marketing Concepts and Customer Value about?
The document outlines the definition and importance of marketing, emphasizing the need for ongoing customer relationships and understanding customer needs, wants, and demands. It discusses various marketing concepts, approaches, and the significance of customer value and satisfaction, as well as the impact of digital engagement. Additionally, it highlights the importance of capturing customer value and market share, with a focus on customer lifetime value and relationship management.
- Author
- nadiaabdulaziz01
- Language
- EN