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How Advertising Influences Consumption Impulses by pppdwzhu is a document available to read on EtoBox.
This paper explores how hedonic advertising appeals influence consumption impulses through factors like visualization, anticipated emotions, taste anticipation, and hedonic rationalization. It demonstrates that vivid descriptions of consumption pleasures can activate strong emotional responses, leading to a struggle between impulse and self-restraint. The findings suggest that effective advertising should enhance consumers
- Author
- pppdwzhu
- Language
- EN