Can I read CRM on EtoBox?

CRM by christianherdyawann is a document available to read on EtoBox.

What is CRM about?

This document examines the influence of Customer Relationship Management (CRM) on customer loyalty, with customer satisfaction as a mediating factor, particularly in the insurance sector. It highlights the importance of effective CRM implementation for enhancing customer satisfaction and loyalty, ultimately leading to increased profitability for organizations. The research emphasizes the need for businesses to understand and adapt to customer needs through CRM strategies to maintain competitive advantage an

Author

christianherdyawann

Language

EN