About this document
Consumer Behavior in E-Service Shopping by Ankita Shetty is a document available to read on EtoBox.
This document summarizes a study on consumer behavior towards e-services and online shopping. It acknowledges those who assisted with the project. The overview explains that e-commerce has simplified life and online shopping behavior differs from traditional shopping. The study aims to identify factors influencing online shopping behavior and consumer attitudes. Primary data was collected through questionnaires and emails. Price, time savings, and convenience were found to be important drivers of online buy
- Author
- Ankita Shetty
- Language
- EN