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What is Culture about?

The document discusses the role of culture in international marketing. It reviews literature that defines culture and argues that culture influences marketing in many ways. Culture includes beliefs, values, language, and customs that shape how people behave and make decisions. Therefore, international marketers must consider local cultural factors in their marketing strategies and activities like product design, promotion, pricing, and distribution in order to be successful. While culture impacts demand and

Author

student91

Language

EN