About this document
Effective Cross Selling in Banking by Muhammad Jehanzeb Saeed is a document available to read on EtoBox.
Cross selling involves selling additional products and services to existing customers. It is important for banks as the cost of acquiring new customers is much higher than retaining existing ones. Cross selling can increase profitability per customer through higher loyalty and purchasing of multiple products. However, it requires the right tools to understand customers, training of employees, and incentives to successfully implement. Banks must also carefully track cross selling metrics and ensure extra pro
- Author
- Muhammad Jehanzeb Saeed
- Language
- EN