About this document
Ritson by Willian Douglas Santos Porto is a document available to read on EtoBox.
The document discusses marketing and provides critiques of common practices and myths. It argues that the focus on "digital marketing" is meaningless and dangerous, and that marketers should instead integrate traditional and digital tactics. It also argues that differentiation plays a more limited role than assumed, and advocates for a middle path in marketing that incorporates history, qualifications, brand meaning, sophisticated mass marketing, and an integrated media mix.
- Author
- Willian Douglas Santos Porto
- Language
- EN