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About this Business, Management and Accounting article
Creating a compelling brand meaning by orchestrating stories: The case of Scandinavia's largest department store by Daniel Hjelmgren is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Daniel Hjelmgren
- Published
- 2016
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)