About this document
How AI-Based Media Monitoring Tools Re-Examined The Field of Public Relations (140-155) by Abraham Nathaniel is a document available to read on EtoBox.
The article discusses the impact of AI-based media monitoring tools on the public relations (PR) industry, highlighting the shift from traditional to digital PR practices in Indonesia. Research indicates that AI enhances efficiency and effectiveness in PR activities, although it cannot replace the essential human element in the field. The study emphasizes the need for PR professionals to adapt to rapid technological changes and leverage AI for better decision-making and communication strategies.
- Author
- Abraham Nathaniel
- Language
- EN