Can I read Advertising Age Handbook of Advertising [Electronic Resource] on EtoBox?

Advertising Age Handbook of Advertising [Electronic Resource] by Herschell Gordon Lewis, Carol Nelson is a book available to read on EtoBox.

What is Advertising Age Handbook of Advertising [Electronic Resource] about?

Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to get the results you want; identifying your product's Unique Selling Proposition (USP); choosing the most efficient media (from the ever-increasing number of options, including print, television, online, and alternative media); testing an advertisement's potential effectiveness; and evaluating your campaign's results.

Author

Herschell Gordon Lewis, Carol Nelson

Publisher

Lincolnwood, Ill.: NTC Business Books

Published

1999

Language

EN

ISBN

9780585189154

Subjects

Management, Business

Updated

2026-03-24