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Daewoo launched its Cielo sedan in India in 1995 to compete with Maruti Suzuki. However, Daewoo made several mistakes including having high import prices, unskilled staff, and quality defects. A Diwali bonus scheme and test drive program backfired. Sales declined sharply from 52,000 in 1996 to just 5,500 in 1999. While the Matiz saw initial success, Daewoo failed to understand the Indian market and neglected the Cielo. Analysts said Daewoo
- Author
- Ankita Verma
- Language
- EN