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Snickers Marketing at Shangilia Skate Park by Jakes Mwangi is a document available to read on EtoBox.

What is Snickers Marketing at Shangilia Skate Park about?

The document outlines an audience analysis for promoting Snickers at Shangilia Skate Park in Nairobi, targeting skaters who are likely to be hungry after skating. It discusses logical and emotional appeals to encourage snack consumption, emphasizing the necessity of the snack post-skating while allowing for personal choice. Additionally, it describes the use of a straight sell message and dramatization techniques, including a dialogue among characters, to engage the audience

Author

Jakes Mwangi

Language

EN