About this document
U.S. Wood Companies and Ecocertification by Sofia Isabella Perez Hernandez is a document available to read on EtoBox.
The lecture argues that American consumers differentiate between advertising claims and trust independent certification agencies, which may lead to increased interest in ecocertified wood products. It also suggests that price is not the sole factor in consumer decisions, especially when the price difference is minimal, and highlights the importance of U.S. wood companies responding to international competition. This counters the reading
- Author
- Sofia Isabella Perez Hernandez
- Language
- EN