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Developing and Managing Channels of Distribution by Chiara Orlando is a document available to read on EtoBox.

What is Developing and Managing Channels of Distribution about?

The document outlines the importance of channel distribution in marketing, emphasizing the need for effective channel stewardship to adapt to market changes. It discusses three key disciplines of channel management: mapping industry channels, building and updating the channel value chain, and aligning the channel system. The text highlights the strategic decisions involved in channel design and management, which are crucial for maximizing sales and meeting customer needs.

Author

Chiara Orlando

Language

EN