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What is E-Commerce Trends in Retail Chains about?

This research assesses the factors influencing the development of e-commerce in the retail market and consumer preferences, highlighting the importance of service quality, product availability, and online shopping familiarity. It identifies barriers to e-commerce, such as lack of physical product interaction and delivery concerns, while noting that the COVID-19 pandemic has accelerated the shift towards online shopping. The study aims to understand consumer behavior in relation to retail stores and the obst

Author

Ankita Chowdhury

Language

EN