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Recruiting with Social Media : Using Social Networks to Drive College Admissions by Dr. Clinton R. Lanier is a book available to read on EtoBox.

What is Recruiting with Social Media : Using Social Networks to Drive College Admissions about?

Social media is the most powerful communication and marketing tool since the television. It has completely revolutionized the way organizations and consumers interact. It has also created new expectations in those consumers. While many organizations, brands and businesses have been quick to integrate social media into their marketing strategies, universitiesand especially university admission recruitershave had few resources specific to them, their mission or their unique circumstances. Drawn from the authors experience as the director of social media for a research university, this book supports college admission recruiting officials as they try to understand how to apply new methods of communication and marketing (specifically, social media platforms) to very old and traditional methods of recruiting. The author first introduces basic and then more advanced concepts of social media marketing, defines and describes the various social media platforms, and then takes readers through step-by-step in setting up and using the most important platforms to social media marketing efforts supporting college recruiting. The author also discusses the importance of social media, and provides i

Author

Dr. Clinton R. Lanier

Publisher

World One Consulting

Published

2012

Language

EN

ISBN

9780615624631

Subjects

Management, Business