Can I read Research Methods for Business: A Skill Building Approach on EtoBox?

Research Methods for Business: A Skill Building Approach by Uma Sekaran and Roger Bougie is a business book available to read on EtoBox.

What is Research Methods for Business: A Skill Building Approach about?

Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

Who reads Research Methods for Business: A Skill Building Approach?

Author

Uma Sekaran and Roger Bougie

Publisher

Wiley ; John Wiley [distributor

Published

2010

Language

EN

ISBN

9780470744796

Category

business

Subjects

Management, Fiction, Management & Leadership

Rating

3.85 / 5 (14 ratings)

Updated

2026-03-14