Opening book details…
Can I read Dark Social : Understanding the Darker Side of Work, Personality and Social Media on EtoBox?
Dark Social : Understanding the Darker Side of Work, Personality and Social Media by Ian MacRae, (Psychologist) is a nonfiction available to read on EtoBox.
What is Dark Social : Understanding the Darker Side of Work, Personality and Social Media about?
An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advan
Who reads Dark Social : Understanding the Darker Side of Work, Personality and Social Media?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Ian MacRae, (Psychologist)
- Publisher
- Bloomsbury Business
- Published
- 2022
- Language
- EN
- ISBN
- 9781472983121
- Category
- nonfiction
- Subjects
- Management, Business, Economics