About this document
Event Marketing Measurement Techniques by Afaf Saddok is a document available to read on EtoBox.
Event marketing is defined as organizing and executing marketing events to connect a message like a brand or company to a unique and memorable experience. It is considered an element of integrated marketing communication and experiential marketing due to its focus on interaction and involvement. Related areas include experiential marketing, which aims to provide engaging customer experiences, and event sponsoring, which shares similarities but proprietary events differ from sponsored events in their objecti
- Author
- Afaf Saddok
- Language
- EN