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What is Yamaha Motor Europe: IBM SPSS Software Gives Motorcycle Manufacturer Insight Into Its Customers about?

Yamaha Motor Europe N.V. (YME) is the regional headquarters of the Yamaha Motor company in the European marketplace. YME turned to the web as an economical and effcient means of collecting comparable consumer insight. IBM SPSS software has provided the technology that helps YME optimize its new product evaluation process.

Author

CharlesAbwala

Language

EN