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Online Shoping Urban by Andreas Corsini is a document available to read on EtoBox.

What is Online Shoping Urban about?

This study investigates the impact of trust and security factors on the willingness of urban Moroccans to shop online, highlighting the importance of demographic variables such as age, gender, income, and education. The findings reveal that trust and security significantly influence online shopping behavior, with a majority of respondents expressing intent to shop online. The research aims to assist policymakers and online vendors in enhancing the online shopping infrastructure in Morocco.

Author

Andreas Corsini

Language

EN