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What is Impact of Green Banking on Consumer Trust about?

This study investigates the impact of green banking adoption practices (GRBP) on consumer-related performance outcomes, such as consumer green satisfaction, trust, and perceived quality. The findings indicate that GRBP positively influences consumer trust, perceived quality, and satisfaction, while having no effect on environmental friendliness. This research contributes to the literature by being one of the first to explore the relationship between GRBP and consumer-related performance outcomes in the bank

Author

adistingl

Language

EN