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What is Product Mix in Marketing Lesson Plan about?

Students will learn about product mix versus product line and how businesses develop successful products. They will brainstorm ways to modify a simple product for different target markets. The lesson will introduce the concepts of a product from business and consumer perspectives, and why businesses need multiple product options due to competition. Students will learn the process of designing basic products, adding enhancements, and creating extended products to differentiate from competitors. Finally, stud

Author

api-474597442

Language

EN