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What is Social Business Hybrids: Demand Externalities, Competitive Advantage, and Growth Through Diversification about?

This paper explores the strategic implications of social business hybrids, which combine business and social logics, focusing on demand-side externalities and customer relationships. It argues that while hybridity can provide competitive advantages, it also poses challenges that may hinder growth, suggesting diversification as a potential solution. The study contributes to existing literature by emphasizing the importance of balancing social values and commercial goals to maintain a firm

Author

gwr510

Language

EN