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JMTM 2 by Asma Javed is a document available to read on EtoBox.

This research investigates the impact of green supply chain management practices (GSCMP) and green supply chain integration (GSCI) on sustainable performance (SP) in manufacturing firms, emphasizing the roles of green innovation (GI) and green absorptive capacity (GAC) as mediators, and big data analytics capability (BDAC) as a moderator. The study finds that both GSCMP and GSCI positively influence GI and GAC, which in turn enhance SP, suggesting that a holistic approach to greening supply chains can lead

Author

Asma Javed

Language

EN