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Marketing Management Course Syllabus by Raline Shah is a document available to read on EtoBox.

What is Marketing Management Course Syllabus about?

This syllabus outlines a marketing management course taught from February to December 2018. The course objectives are to provide students with knowledge of how marketing managers make decisions and apply marketing concepts. Key topics include developing marketing strategies, conducting research, analyzing customer behavior, branding, pricing, distribution, communications, and managing the marketing organization. Assessment includes exams, class participation, weekly discussions of marketing phenomena, a gro

Author

Raline Shah

Language

EN