About this document
Instagram by itana719 is a document available to read on EtoBox.
This research article examines the impact of Instagram, brand ambassadors, and product quality on purchasing decisions for skincare products, highlighting the significant role of product quality. The study, conducted with 100 respondents, found that while Instagram and brand ambassadors have positive effects, product quality is the most influential factor in consumer choices. The findings suggest that businesses should focus on high product quality and effective social media strategies to enhance consumer t
- Author
- itana719
- Language
- EN