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What is Social Media Marketing in Malaybalay Food about?

This study examines the effectiveness of social media marketing for micro food businesses in Malaybalay City. It was conducted by 5 researchers from the Hospitality Management Department of Bukidnon State University. The study aims to determine how social media, such as Facebook, Instagram, and TikTok, can help micro food businesses in Malaybalay City engage customers and generate sales, especially during the COVID-19 pandemic. The researchers reviewed related literature and developed a methodology to colle

Author

Jurolan, Cristelle Romuar

Language

EN