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Hospitality Marketing Essentials by Shiela Mae is a document available to read on EtoBox.
What is Hospitality Marketing Essentials about?
1. Marketing involves more than just advertising and selling, and is a strategic process involving gathering customer information, planning, implementing campaigns, and monitoring performance. It should involve all employees. 2. The marketing management process includes maintaining a marketing information system, planning strategically and tactically, implementing plans, and monitoring results. 3. Core marketing functions are information management, financing, pricing, promotion, product management, distr
- Author
- Shiela Mae
- Language
- EN