About this document
787 RA2-min by contatoreviseja is a document available to read on EtoBox.
This study investigates the impact of Facebook adoption on the performance of Small and Medium-sized Enterprises (SMEs) in Buloba Town, Uganda, revealing a positive correlation between Facebook usage and SME performance. The research, based on a quantitative survey of 120 SMEs, indicates that Facebook enhances customer engagement and marketing effectiveness, contributing to improved business outcomes. The findings suggest that SMEs should strategically utilize Facebook to leverage its benefits for better pe
- Author
- contatoreviseja
- Language
- EN