Opening book details…
About this book
Managing Cooperative Advertising : a Strategic Approach by Robert F. Young, Stephen A. Greyser is a book available to read on EtoBox.
- Author
- Robert F. Young, Stephen A. Greyser
- Publisher
- Lexington Books
- Published
- 1983
- Language
- EN
- ISBN
- 9780669063011
- Subjects
- Management, Business
More by Robert F. Young, Stephen A. Greyser
Browse all works by Robert F. Young, Stephen A. Greyser
Similar books
- Managing and Using Information Systems : A Strategic Approach — Dennis F. Galletta; Keri E. Pearlson; Carol S. Saunders (2020)
- Managing Change : a Strategic Approach to Organisational Dynamics — Bernard Burnes (2004)
- Managing Technological Change : A Strategic Partnership Approach — Carol Joyce Haddad (2002)
- Strategic Advertising Campaigns — Don E. Schultz, Beth E. Barnes (1995)
- Managing Employee Retention: A Strategic Accountability Approach (Improving Human Performance Series) — Jack J. Phillips, Ph.D., and Adele O. Connell, Ph.D. (Auth.) (2004)
- Managing Human Resource Development : a Strategic Learning Approach — Melanie Bushney (2016)