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What is Innovation and Business Plan Evaluation about?

This document presents a 2-hour assessment for a curriculum experience in innovation and entrepreneurship. It includes general instructions, sections with questions about key concepts such as the steps of Design Thinking and the marketing mix, and a practical case study about a pajamas company. The student must demonstrate their understanding of these topics and apply them to contribute to the strategy of the presented company.

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ScribdTranslations

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EN