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Prove It! : Exactly How Modern Marketers Earn Trust by Melanie Deziel; Phil M. Jones is a nonfiction available to read on EtoBox.

What is Prove It! : Exactly How Modern Marketers Earn Trust about?

You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don't realize you're making—gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to

Who reads Prove It! : Exactly How Modern Marketers Earn Trust?

Author

Melanie Deziel; Phil M. Jones

Publisher

Melanie Deziel

Published

2022

Language

EN

ISBN

9781774582022

Category

nonfiction

Subjects

Business, Fiction, Sales & Marketing